World debut for SEAT at London
SEAT will be taking the wraps off one of its most important new models in years as it gears up for the world debut of the stunning new Ibiza SportCoupé at the British International Motor Show. Presented at the vast ExCeL show venue by President of SEAT S. A. Mr Erich Schmitt, the new car – expected to be the best-selling Ibiza variant in the UK – is sure to be a highlight of the 2008 event.
SEAT’s decision to light up Britain’s biennial motor fest’ with the public unveiling of its sporty newcomer underlines the Spanish car maker’s commitment to the UK – one of SEAT’s most important global markets.
The latest, exciting example of ‘auto emoción’ joins the new Ibiza 5dr – on sale officially from Wednesday 16th July – in the vanguard of an exciting new product offensive that will see SEAT attack entirely new segments of the market with an array of innovative and attractive new models.
Also drawing the crowds to SEAT’s impressive stand at ExCeL will be several versions of the new Ibiza 5dr, as well as UK debuts for the Spaniards’ latest additions to the green-minded Ecomotive line-up. Both the Leon Ecomotive and Alhambra Ecomotive will be making their first appearance in Britain at the event.
The Altea ‘family’ – Altea, Altea XL and Altea Freetrack 4 – will be represented, of course, as will SEAT’s iconic Leon Cupra; the latter boasting a vivid new paint job that’s sure to turn heads.
Director of SEAT UK, Peter Wyhinny, said of the powerful show line-up: ‘Our decision to make the dramatic world debut of the stunning SportCoupé in London underlines not only SEAT’s commitment to the British International Motor Show, but also our appreciation of the importance of the British car market to SEAT’s global aspirations.
‘The debut of Ibiza SportCoupé will focus the eyes of the world’s motoring press on London, and we’re looking forward to a warm reception for our exciting new models.’
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