www.audi.com in a new guise
The AUDI AG global website www.audi.com has been available in a new guise for a short while now. The innovative features include the increased use of multimedia content, large picture areas and a range of specific information and entertainment items on numerous themes concerning Audi.
The interactive showroom, where the current product range is presented, is a unique element. The user can navigate through the showroom by clicking on the mouse and can call up basic information, videos and numerous pictures for each individual model – the model itself can be rotated and viewed in various colours. For more detailed, country-specific questions the user is redirected to the corresponding national website.
A further highlight is the multimedia presentation of the Audi brand. The areas of design, motorsport, technology and tradition are presented here by means of films, slide shows and picture sequences. The visitor can delve into the world of Audi and become familiar with the philosophy, success and visions of the Audi brand.
“www.audi.com combines classic information with the interactive and multimedia experience of the Audi brand along with the presentation of the latest Audi product range. The website is directed at an international public,” comments Catherina Wrede, project manager responsible in the area of online marketing.
Source: Audi
