Conceived to celebrate the unique genealogy passed from the breathtaking Alfa 8C Competizione supercar to the head-turning Alfa MiTo, the Italian sporting car manufacturer, Alfa Romeo, paired up with TV’s fashion expert, Louise Roe, to challenge two up-and-coming fashion designers to create a line of women’s jeans that would be as cool and desirable as the Alfa MiTo and, and at the same time, raise money for charity.

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Just a year after the celebrations for the Centenary and as ever a synonym of refined technologies and high performance engines, Alfa Romeo announces the marketing from September of the Alfa Romeo MiTo with 1.4 Turbo petrol MultiAir engines, the revolutionary technology developed and patented by FPT – Fiat Powertrain Technologies. The range of a winning model is therefore even broader, for a model which, since its launch to date, has seen 60,000 orders and is sold in 34 Countries throughout the world in 5 different continents.

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Against a backdrop of falling new car sales in Britain, and a UK market 28.5 per cent down on 2008 year-to-date, Italian sporting car manufacturer, Alfa Romeo, is bucking the trend by posting buoyant sales results in the past two consecutive months.

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For the first time since the fall of the Berlin Wall, when a litre of petrol cost us 38p and Bobby McFerrin sang ‘Don’t Worry, Be Happy’, it’s possible to own a brand new Alfa Romeo for less than £9,000.

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A high performance concept of the new Alfa MiTo, the Alfa MiTo GTA, will be starring at this year’s Geneva International Motor Show in early March.

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Alfa Romeo’s sporty new compact, the Alfa MiTo, will bring a new dimension to the Alfa Romeo range when it goes on sale in the UK from 24 January.

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To celebrate the launch of the Alfa 159 Limited Edition, the Italian sporting marque is giving motorists the chance to win ready-to-race James Bond Quantum of Solace Scalextric sets featuring the Aston Martin DBS and the Alfa 159.

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The first Alfa 8C Competizione destined for the US market has arrived in Connecticut (USA). The handover ceremony took place at “Miller Motorcars” where the owner picked up the glamorous car: his name is James Glickenhaus and he is one of the greatest car collectors in the world.

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The Alfa Romeo MiTo has been awarded a prestigious five-star Euro NCAP rating, setting it at the top of its segment in the field of safety. The ‘sportiest ever compact car' notched up a score of 36 out of 37 in the Euro NCAP adult ratings and a judgement of “Good” (the only car in its segment to obtain 3.35 points of out a maximum of 4) in the new tests that Euro NCAP has introduced to assess the ability of the front seats to prevent whiplash”.

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Essential style capable of conveying strong emotions, engineering that is always at the cutting edge – plus superlative road holding and driving satisfaction: these are the qualities that have always set Alfa Romeo apart in the world motoring scenario.

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