The Audi A4 allroad quattro has been voted Executive Car of the Year by the Association of Scottish Motoring Writers at its annual Scottish Car of the Year Awards, held in St Andrews.

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The flagships of the Audi model range and the Audi Centre retail network will combine to stunning effect today (Monday October 12) as the new open-top R8 Spyder takes pride of place within the new 190,000 square-foot West London Audi for the Centre’s grand inauguration ceremony.

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Audi will unveil three new vehicles at Frankfurt’s International Motor Show (IAA): the supercharged S5 Sportback, the extremely low-emission A4 3.0 TDI clean diesel quattro, and the highly efficient A3 1.2 TFSI. These innovative engines boast some very different key data, yet they all have something in common: They embody Audi’s conviction that dynamics and efficiency are not mutually exclusive.

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An ultra-rare car bearing the name of Audi’s “founding father” August Horch has won the top award in the prestigious Pebble Beach Concours d’Elegance, very appropriately crowning the prestige car company’s 100 year Centenary celebrations.

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Audi remains the most beloved employer among engineering students at German universities. These findings were released today by the Trendence consulting company. The Ingolstadt-based automotive company repeated its 2008 triumph in the eyes of budding engineers. In addition, the brand with the four rings boosted its popularity among economics students, moving up from third to second place.

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Cabriolet lovers hopeful of an Indian summer will welcome the new Audi S5 Cabriolet, which becomes available to order in the UK this month priced at £42,245 OTR and will touch down here in October.

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Audi is exactly 100 years young today (Thursday July 16th), and is marking the momentous occasion with the world debut of the new A5 Sportback, a striking new five-door interpretation of the A5 formula that is a fitting testament to a century of boundary-breaking innovation in the fields of car design and engineering. Available to order now priced from £25,440 OTR, the new ten model range will reach the UK in October.

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For AUDI AG, July 16, 2009 is a memorable day: on that day exactly 100 years ago, automotive pioneer August Horch founded August Horch Automobilwerke GmbH in Zwickau, Germany. A short time later he renamed the company after the Latin translation of his last name – making it Audi Automobilwerke. The brand with the four-ring logo is celebrating its birthday this week with a series of events.

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A new landmark has arrived in the city of Ingolstadt just in time for Audi’s 100th anniversary. The giant Audi TT was presented this morning in the grassy area within the Audi roundabout by Dr. Werner Widuckel, Member of the Board of Management for Human Resources at AUDI AG, and Mayor of Ingolstadt Dr. Alfred Lehmann. The steel-frame construction, which has already been shown in Berlin, Beijing, Hong Kong and Munich, is 10.2 meters long, 4.5 meters wide, 3.25 meters high, and weighs about 10 tons.

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The latest Audi models have garnered top ratings for safety in four prestigious tests. The Audi A4 and Q5 achieved a top five-star rating in the new and more stringent Euro New Car Assessment Program (NCAP) safety tests. The U.S. National Highway Safety Administration (NHTSA) confirmed this outstanding collision performance and gave both cars a five-star rating in all categories. In addition, the Insurance Institute for Highway Safety (IIHS), a U.S. consumer protection organization, proclaimed the Audi Q5 its “Top Safety Pick” – the best buy when it comes to safety.

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