Audi has decided to institute a phase of reduced work hours for six days between February 20 and 27 at its Ingolstadt and Neckarsulm plants. The arrangement affects some 25,000 employees. Divisions that are not directly associated with the production of automobiles are exempted from the reduced work hours. Despite the fact that Audi concluded 2008 with the sale of one million cars and a new sales record, the company will not be able to permanently elude the negative impact of the current financial crisis.

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The latest vehicle registration numbers verify that the Audi A4 is Germany’s most successful premium automobile. No other model in the premium segment surpassed the 98,714 A4 models registered last year. The Audi A6 also topped its segment with 45,304 registrations. The second generation of the Audi TT design icon was registered 10,630 times in Germany – making it the most successful sports car in Germany in 2008.

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Audi will unveil the Sportback concept show car at the 2009 North American International Automobile Show.

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AUDI AG has achieved its stated objective of selling one million cars in 2008 for the first time in its history. With about 1,003,400 cars sold worldwide, Audi increased its unit sales volume by 4.1 percent over the prior year (2007: 964,151). With the newly introduced Audi Q5 and the successful young A4 family, sales in December increased by 17.4 percent over the prior year’s December, to around 82,800 units (2007: 70,523).

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The order book opened in Britain for the V10 engined Audi R8 this month (1 January) and with it the German car manufacturer demonstrated another element of its pioneering Vorsprung durch Technik technology. The range-topping R8 is the first car in the world to be equipped with all-LED (light emitting diode) headlamps. For the first time the high intensity diodes have been used for low beam and high beam settings, as well as for daytime running lights and indicators, intensifying the sports car’s visual drama.

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The “TOPautos 2009” have been selected by more than 150 renowned independent motor journalists from Germany, Austria and Switzerland. The new Audi Q5 ranks as top off-roader among the best new vehicle releases of the model year 2009.

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Audi is sending shockwaves through the sports car establishment yet again with the new R8 V10, a ten-cylinder, 525PS, 196mph evolution of the quattro four-wheel-driven sports car that UK enthusiasts have taken to their hearts. The project that has been the subject of intense speculation since the 2006 launch of the V8-powered R8 is set to come to fruition in January when the new super car opens for UK order priced at £99,575 OTR in manual form, or £104,665 OTR equipped with the R tronic sequential shift transmission. First deliveries are expected next spring.

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AUDI AG will continue the cooperation with Bundesliga (Federal League) club Hertha BSC beyond the 2008/2009 season. Not least, the good sporting development of the team from Germany’s capital city was a factor contributing to the extension of this sponsoring commitment. The new agreement will be in effect for three years, ending on 30 June 2012. With the Swiss coach Lucien Favre the German tradition-steeped club Hertha BSC evolved into a top-flight team on the first 15 playing days of the current season. Third place with just a one-point gap to the top favourite, FC Bayern München, represents a strong showing.

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The Audi A5 with a sunnier disposition - the new A5 Cabriolet - is set to make its UK debut next spring, and will be closely followed by a new S5 Cabriolet flagship. Priced from just under £30,000, and available to order from February, the striking four-seat A5 soft-top range capitalizes on the space maximizing extended wheelbase length and state-of-the art engines, transmissions and chassis configuration that have secured success for the A5 Coupé.

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In future, the AUDI AG motorsport programme will be based on three pillars: During the 2009 season, the brand with the four rings will compete once again in the 24 Hours of Le Mans and in the DTM. Additionally, with the new Audi R8 LMS, Audi Sport offers for the first time a racing sports car specifically developed for customer use.

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