Al Gore, Nobel Peace Prize Laureate, Climate Ambassador and former Vice President of the United States, traveled to the Netherlands on October 14 to speak to approximately 2,000 guests about his most pressing issue: the reduction of emissions to protect the climate. His choice of transportation: the AUDI A6 2.0 TDI e, the most efficient automobile in its class.

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Audi is making a habit of winning the Auto Bild Design Award conferred by readers of Auto Bild: After voting the Audi TT the winner in 2006 and the Audi R8 the victor one year later, the readers of the German automotive magazine this year chose the Audi A4 as the “most beautiful car of the year,” and thus as the overall champion.

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At the Paris Motor Show (October 2-10, 2008), Audi is unveiling the A1 Sportback concept study: following on from the Audi A1 project quattro, the three-door show car presented in 2007, this is a concept for a five-door four-seater for the sub-compact class – once again exhibiting all the characteristics of a genuine Audi.

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Audi is continuing to make its mark on the Indian automobile market. The company today announced the start of local assembly of the new Audi A4. “The successful model, which was launched on the Indian market in July this year, is the second Audi model to be produced at the Group plant in Aurangabad after the Audi A6. By 2015 we will have built a total of some 11,000 Audi A4 and 7,000 Audi A6 models in India, while investing over €30 million in our Indian production site,” said Frank Dreves, Member of the Board of Management for Production at AUDI AG.

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Ronaldinho, Gianluca Zambrotta, Fabio Cannavaro, Rafael van der Vaart, Andrij Shevchenko or Ruud van Nistelroy – the family of Audi drivers has been expanded by prominent members galore these days. AUDI AG handed over the new “company cars” to the players of its partner clubs Real Madrid and AC Milan.

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The Audi S3 is now not only available with five doors, but also with seven speeds courtesy of the much lauded S tronic twin-clutch transmission, which not only quickens shifts compared with the continuing manual version, but also slows down fuel consumption. Available to order from October 1st at an extra cost of £1,450, the super slick transmission takes OTR prices for the first ever ‘two pedal’ S3 models to £28,920 for the three-door and £29,420 for the five-door Sportback. UK deliveries are expected to start in mid-December.

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Audi is introducing its new sporty top models in the midsize class – the S4 and the S4 Avant. Their engine, a three-liter V6 with direct fuel injection and mechanical turbocharging, delivers a powerful 245 kW (333 hp). It accelerates the S4 to 100 km/h (62.14 mph) in just 5.1 seconds, but on average only uses 9.7 liters of fuel per 100 km (24.25 US mpg).

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Frustrating, fuel-sapping stops at red traffic lights could soon be the exception rather than the rule thanks to a new initiative being championed by Audi aimed at streamlining urban traffic flow and reducing CO2 emissions.

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The stars of FC Barcelona are turning into serious DTM fans: After last year’s debut, the players of the 18-time Spanish champion came to the Circuit de Catalunya again today. There, they took over their new “company cars” and caught a whiff of racing air at the Audi driving experience and during rides in the DTM racing taxi.

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Audi is offering a glimpse into the future of the after-sales business at the 20th Automechanika. Here in Frankfurt, the brand with the four rings is presenting technical innovations such as the Audi Service Cam, the 3D service software SerVision and the Audi Quick Ammeter, winner of the Innovation Award 2008. An additional highlight is the world premiere of the Audi Q5 Service Mobil, which enables comprehensive vehicle analysis on-site via GoBook.

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