A body made from aluminium, handcrafted leather trim and an extraordinary design – the vehicle sends Hubert Waltl, Head of Audi Toolmaking, into a rapture the instant he lays eyes on it: "This car is something really special." And, indeed, the car in front of him is no ordinary car – it's the Auto Union Type C pedal car which AUDI AG has brought onto the market as an absolute first. No other car manufacturer offers a pedal car built so elaborately and to such a high standard.

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For the second time in succession, Audi is ranked top in the “J.D. Power Asia Pacific 2007 China Customer Satisfaction Index (CSI) StudySM”, which has now been released. As in the 2006 comparative study, the J.D. Power Asia Pacific report viewed the company with the four rings as the clear leader, awarding Audi first place with 828 points out of a possible 1000. Audi is thus the only company to have occupied a top-three position for the last six years in a row.

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A new, ultra-modern four-cylinder TFSI engine with a displacement of 1.4 litres and turbocharger can now be ordered for the Audi A3 and A3 Sportback. The 1.4 TFSI engine delivers 92 kW (125 bhp) at 5,000 rpm. Its maximum torque of 200 Nm is available across an unusually wide speed range of 1,500 to 4,000 rpm.

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From mid-2008 Audi will be putting the cleanest diesel technology in the world into series production. The new TDI engines with their ultra-low emission system combine the spontaneous performance and superior pulling power of today’s TDI power units with outstanding fuel consumption figures and incomparably low emissions. Indeed, they will already undercut the most stringent emissions limits that are to be applied in the future in Europe as soon as production starts. Just as the entire Audi range complied with the Euro 4 standard and the forthcoming Euro 5 emissions limits years in advance, the Ingolstadt brand is once again set to assume its role as the pioneer of groundbreaking technology.

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Would you like to improve your driving skills and put them to test in a $100,000 sports car? Audi of America, Inc. and Emotive Group will give consumers that chance, as part of the new Audi driving experience that kicks-off with a five-city tour in Miami this month. The 2007 Audi driving experience will run from July through December and feature a national tour with signature events in five major markets - Miami, Chicago, New York, Los Angeles and San Francisco - and will be conducted on renowned racing circuits such as Homestead Miami Speedway, Autobahn Country Club, Pocono Raceway, California Speedway and Infineon Raceway. The tour will offer the opportunity to drive the most current Audi vehicles including the TT, A4, Audi Q7 and all-new S5, available this fall. Participants in the half-day enthusiast program will experience the 420-horsepower R8 and RS 4 up close.

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On 7 July, the historical Coworth Park Polo Club in Ascot again played host to a sports event in a class of its own. For the second time, Prince William captained his team against a side fielded by AUDI AG’s British importer, Audi UK, whose high-calibre players are members of the English national team. With a final score of 3 : 2.5, Prince William’s team was the winner of the match again. Prince William stepped into his father’s shoes last year and immediately made his mark in leading his team to a convincing win.

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During this year, nothelle looks back on a fourty-year history of vehicle individualization programs. Since 1967, the name nothelle has been affiliated with supreme engineering aesthetics. Nothelle offers an unmatched array of extensive experience far beyond any other company within this field. Hardly any other company has gathered such a wealth of experience. The refinement program for top-range Audi models meets the highest standards and combines experiences acquired from motor sports with the traditional nothelle values of quality and exclusivity. The enthusiasm for motor sports and innovative concepts is the foundation of the individualization programs for vehicles from Audi. For it’s anniversary year 2007, featured highlights offered from the nothelle program include extensive modifications for Audi TT, inculding both versions Coupé and Roadster.

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“Just look at me,” says 53-year-old Jürgen Nölte, laughing and pointing at his greying hair. His job is production group leader, heading two groups, each with a dozen employees. About half of them are “SilverLiners”, Audi employees over 40 years old who round off the otherwise very young team in the R8 assembly. “Of course the name SilverLine also alludes to our silvery hair,” says Dr. Horst Mann, Head of Health Services at Neckarsulm and one of the “drivers” of the Human Resources project in R8 production. Dr. Werner Widuckel, Member of the Audi Board of Management for Human Resources, on whose initiative this pilot project was first conceived: “In 5 years’ time, the average age of the Audi workforce will have increased by 5 to 45 years. We must therefore react to this right now in order to ensure that our staff remain employable and that we remain competitive. After all, the success of Audi is the success of our employees; they are our most prized asset."

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The new Audi R8 has made a flying start, with Audi customers being able to take possession of the company’s sporty top model since the start of June. 1.500 units of the 420 bhp mid-engined two-seater have already found their way to dealers and buyers. Craft-scale production of the R8 is now running at top speed in Neckarsulm: the maximum possible number of 20 vehicles is being produced per day.

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In front of 141,000 spectators (throughout the weekend) Mattias Ekström clinched a podium result for Audi in the "home race" at the Norisring despite a spoiled qualifying. The Swede in his Red Bull Audi A4 DTM fought his way forwards from seventh position on the grid to third place. In the DTM’s overall standings, Ekström as the runner-up lies merely 1.5 points behind title defender Bernd Schneider. Audi Sport Team Abt Sportsline is the front runner in the team standings at the season’s midpoint.

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