Artist Matthew Harrison today unveils his latest project entitled ‘Hummer’ at the fifth Zoo Art Fair (17-20 October) - a HUMMER H3 complete with wooden wagon wheels, the iconic installation will be parked on Old Burlington Road, London, opposite the Royal Academy of Arts for the duration of the fair.

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This is a very interesting scenario. SUVs powered by big gasoline engines are becoming unpopular in the U.S, thanks to sky-rocketing crude oil prices that threaten to destroy the conventional car itself. GM has been posting record losses on a regular basis and to stop the bleeding to some extent, it planned to push off the Hummer brand, one of the main culprits.

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For 2008, the iconic HUMMER H2 features numerous changes that deliver a more luxurious, comfortable and refined interior, while retaining HUMMER’s legendary off-road abilities and ruggedness. An all-new powertrain combines a 6.2-litre V8 petrol engine and six-speed automatic transmission to deliver much improved efficiency, while state-of-the-art safety features are now standard.

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HUMMER, the world’s most iconic boy’s toy, has converted the new right-hand drive H3 into the ultimate gadget for grown ups – a life-sized remote controlled car that definitely won’t be available in your local toyshop. The hardy on/off road vehicle has been converted to make life a little less dull – those lucky enough to have a play, will experience the unrivalled agility and off-road capability of the new H3 from the palm of their hand.

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HUMMER has partnered with Mountain Rescue (England & Wales), to provide a specially modified vehicle for the UK charity. UK Mountain Rescue celebrates its 75th anniversary in 2008 and to commemorate this landmark, the newly launched right-hand drive HUMMER H3 will support the charity’s busiest teams in England and Wales across the year. The hardy on/off road vehicle will carry both equipment and personnel as Mountain Rescue goes about saving hundreds of lives annually.

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HUMMER will bring the HX Concept, a nimble, reconfigurable off-road concept vehicle, to the Geneva Motor Show next month. With unmistakable HUMMER design cues and a compact, go-anywhere attitude, the HX is an entry-level, open-air vehicle that packs the off-road acumen for which HUMMER has become legendary into an easily convertible body that acclimates to trail conditions, cargo needs or passenger whims.

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Scheduled for introduction at the 2008 North American International Auto Show, the HUMMER HX concept reflects the innovative minds of three new GM designers - David Rojas, Min Young Kang and Robert Jablonski - whose first assignment was to provide a vision for the future design of off-road vehicles. Fresh out of the College for Creative Studies in Detroit, Mich., the designers’ first test in GM was to design a fun, nimble and innovative HUMMER concept.

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Footballers, music moguls and city boys are dusting off their wallets as the first UK version of the world’s most iconic boy’s toy – HUMMER – goes on sale today. Originally designed for the U.S. Army nearly 30 years ago the High Mobility Multi-Purpose Wheeled Vehicle (HMMWV, pronounced Humvee), also known as HUMMER, is the ultimate go anywhere vehicle. And now it has finally travelled across the pond from the States to the UK with the launch of a right-hand drive version of the HUMMER H3. Smaller and more agile than the larger H1 and H2 models, the H3 is the perfect HUMMER for the UK, on and off the road.

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As part of a six-year commitment to the American Red Cross, HUMMER and the GM Foundation will deliver 12 more HUMMER vehicles to Red Cross locations across the U.S. Red Cross chapters in Long Island, NY; San Francisco, Sacramento, Santa Ana, and Santa Clara, Calif.; Dallas; Houston; Tampa, Fla.; Winston-Salem, NC; Scott, La.; and Red Cross national headquarters in Washington, D.C. will receive a combination of H2 and H3 vehicles to strengthen their emergency readiness and disaster response capability. HUMMER's relationship with the American Red Cross began in 2004, with a commitment to provide the organization with 72 vehicles that includes a combination of H1, H2 and H3 models, as well as $100,000 each year from the GM Foundation.

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The movie, which is based on the popular Hasbro action figures, stars Shia LaBeouf, Tyrese Gibson and Josh Duamel, and includes Steven Spielberg in its production team. It is set to further broaden the awareness of the HUMMER’s iconic design to new audiences throughout Europe.

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