Kia’s sharply-stylish new segment-busting Soul is set to win over minds as well as hearts at the Paris Salon de l’Automobile in October with confirmation that the urban crossover will come to Europe next year with a choice of fuel-efficient petrol and diesel engines.

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Rapidly rising F3 star Alex Waters has swapped his single-seater for the style and practicality of a Kia pro_cee’d when he is away from the track.

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Kia Motors has put more of its Soul on show with the release of new official images of its segment-busting model at the British International Motor Show. Kia is releasing the photographs of the fun and design-conscious Soul as it also brings the three stunning SOUL concept cars to its display in London.

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Kia Motors has announced that it has extended the partnership with its global brand ambassador and reigning Wimbledon champion Rafael Nadal for another three years. The agreement will enable Kia to continue featuring Nadal in its global print and television advertising campaigns as well as event appearances such as major motor shows.

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Summer has finally arrived and Kia has a whole host of offers to keep you cool whilst the days are still hot. Kia has launched two new Chill models this summer, Picanto Chill and Rio Chill.

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Five and Five US have renewed their deal with Kia Motors to sponsor its US crime drama series, it was announced today. Five hosts some of the most popular crime shows around including CSI, CSI Miami and CSI New York, NCIS, Law & Order (including the Criminal Intent and Special Victims Unit franchises).

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Kia Motors Corporation announced today that it will deliver 265 passenger cars and provide 463 days worth of buses to ensure efficient and smooth transportation during UEFA EURO 2008™ in Austria and Switzerland, and to fulfil its requirement as official automobile of UEFA EURO 2008™. Kia is supplying official vehicles from its wide-ranging model line-up to the EURO 2008 and seeks to boost its brand recognition through commercial displays at the event venues and A-board advertisements in the stadiums.

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Kia’s stylish and sporty pro_cee’d is no stranger to Germany’s Nürburgring having been extensively tested there during development but this weekend is back to prove itself in the Nürburgring 24-hour race. The barely modified three door pro_cee’d has been entered into Europe’s toughest and most legendary long-distance race by a team from Continental Italia who are hoping to triumph over the competition with as few tyre changes as possible.

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Production of the Kia cee’d at the Zilina factory in Slovakia has topped the 200,000 mark, just 18 months after the first car rolled off the line at the company’s brand new and environmentally-certified one-billion Euro facility.

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Kia Motors has confirmed its all-new segment-busting car will retain the name and spirit of the concept from which it evolved – Soul. First seen as the SOUL concept car at the 2006 North American International Auto Show in Detroit, a trio of concept developments then appeared at the 2008 Geneva Motor Show which gave a strong indication to the many characters the new Kia could take on.

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