The upcoming Memorial Day weekend signals the unofficial start of the top-down summer driving season. To celebrate, Mazda North American Operations (MNAO), maker of the MX-5 Miata -- the world's best-selling convertible sports car, and the only optional power-retractable hard top that takes up no trunk space -- wants to make sure convertible drivers across the country enjoy their vehicles, but do it safely at the same time.

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Mazda Motor Corporation today held a rollout ceremony for the all-new Mazda2 (known as the Demio in Japan) at its Ujina Plant No.1 (U1) near Mazda’s headquarters in Hiroshima. Approximately 550 people, including Mazda’s Executive Vice President, Robert J. Graziano, together with other Mazda executive officers, union representatives and employees, gathered to celebrate the start of new Mazda2 production. The first car to come off the line is bound for the Japanese market, with sales due to commence in summer 2007.

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Mazda, which now has 18 dealers in Scotland, is flying high north of the border and breaking new sales records. Last year the company finished the 12 months with a record market share of just under 3 per cent – Mazda is now set to burst through the 4 per cent barrier. Sales director Jeremy Thomson said: “The first quarter of 2007 followed by a strong April, have been excellent news for Mazda and our dealers and we are now firmly in the top 10 best sellers list in Scotland ahead of brands like BMW while we have overtaken Audi which is now in 10th place.

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Mazda Motor Corporation has announced that the joint venture operation, Changan Ford Mazda Engine Co., Ltd. (CFME) in Nanjing has started mass production of the first BZ series engines to be built in China. Smooth completion of the project, funded and managed by the joint venture established by Changan Automotive Group, Ford Motor Company and Mazda Motor Corporation, symbolizes the three partners’ mutual commitment and close cooperation. With the beginning of this mass production, CFME will continue to grow at a steady pace, with a production capacity of 350,000 units per year.

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Mazda Motor Corporation today announced that its global retail sales volume was over 1.3 million vehicles in fiscal year (FY) 2006. Mazda posted its best FY sales results in the US market since 1994 and also achieved its best performance in Europe since 1991. In addition, a total of ten overseas markets* achieved best-ever sales results in FY2006. Mazda’s global retail sales in FY2006 were 1,301,581 units, up 2.0 percent over FY2005 results, driven by continued brisk sales of the Mazda3 (known as the Axela in Japan) and Mazda5 (Premacy) in global markets.

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Mazda Motor (China) Co. Ltd., Mazda Motor Corporation’s management affiliate for the Chinese market, has announced that Changan Ford Mazda Automobile Co., Ltd. (CFMA) will produce the all-new Mazda2 at its plant in Nanjing, China. The announcement was made at a pre-show media event Mazda held on April 19, 2007, in advance of the Shanghai International Motor Show. The Nanjing plant is a joint venture with Mazda’s partners in China, the Ford Motor Company and the Changan Automobile Group.

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Mazda’s position as Britain’s favourite sports car brand received a further boost this week with publication of the 2007 Auto Express Used Car Honours, announced in Auto Express magazine today (Wednesday). The judges from the UK’s best‑selling weekly automotive magazine ranked the Mazda MX-5 as ‘Best Roadster’ for the second year in a row.

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Mazda Motor Corporation has won three Best Car awards at the Thailand Car of the Year Awards 2007. The announcement was made during a ceremony held on April 3, 2007, at the Bangkok International Trade and Exhibition Centre (BITEC) in Bangkok. Mazda won awards in three categories. Mazda3 Sport Sedan won a best car award for the third consecutive year, this year in the Best Sedan Under 1,600cc category. Mazda MX-5 was named Best Roadster for the second year in a row, and with this award the MX-5 has won Best Roadster four times in the last five years. The Mazda BT-50 Pickup Truck won in the Best High-lifted Pickup 2,500cc category.

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Mazda Motor Corporation has announced that it has established Mazda Motor Belux, a new national sales company (NSC) in Europe, effective April 2, 2007. Distribution has been officially transferred from Beherman Auto, an independent distributor. The appointment of Mazda Motor Belux's new Managing Director, Olivier Sermeus, was announced by Mazda Motor Europe in December 2006. “The Mazda network in Belgium and Luxembourg consists now of 63 distributors and 40 acknowledged auto repairers. We intend to bring the brand as close to the customer as possible,” said Mr. Sermeus.

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Mazda Motor Corporation will showcase the Asian premiere of the Mazda Ryuga, the second concept car to arise from the "Nagare" (flow) design theme at the 2007 Shanghai International Motor Show to be held from Friday, April 20 through Saturday, April 28 2007. Also on show will be the new generation Mazda2 (European spec) which made its world debut to great acclaim at the Geneva International Motor Show in early March 2007; the Mazda RX-8 Hydrogen RE equipped with Mazda's unique hydrogen rotary engine; the Mazda5 (known as the Mazda Premacy in Japan); and the Mazda CX-7. Including these reference exhibits, a total of 14 vehicles comprising 11 different models will be displayed to help spread Mazda's Zoom-Zoom brand message. Officially titled Auto Shanghai 2007, the press days are April 20 and 21, and the public days are April 22 through 28.

Source: Mazda

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