Saab’s Driver Attention Warning System is a development project designed to counter two of the most common causes of road accidents: driver drowsiness and inattention at the wheel. It alerts the driver by using a combination of text and voice messages, or vibrations in the seat cushion, as soon as the risk of drowsiness or inattention is detected. Unlike similar systems, the Driver Attention Warning System does not rely on measuring an erratic change in the steered direction of the vehicle. It is designed to detect the onset of drowsiness or inattention, rather than the immediate consequences. It utilizes two miniature infra-red cameras, one installed at the base of the driver’s A-pillar and the other in the center of the main fascia, which are focused on the driver’s eyes. The image from the cameras is analyzed by software that deploys a series of alerts when the pattern of eye-lid movement indicates the onset of drowsiness, or when the driver is not looking at the road ahead.

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MPH 2007 (1st- 4th November) will see the UK premiere of the Saab Turbo X, a driver-focused performance car that sets new standards for the brand. Initially launched at the Frankfurt Motor Show in September, Saab has today announced that only 500 of these limited edition models will be sold in the UK and prices will start from just £32,495. This model also marks the introduction of XWD, a cutting edge all-wheel drive system that sets performance standards competitors will seek to emulate.

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Saab celebrates three decades of leadership in turbocharging at this year’s Frankfurt International Motor Show by launching the Saab Turbo X, a driver-focused performance car that sets new standards for the brand. This black limited edition model takes Saab ‘back to the future’ by evoking the iconic appeal of its first black 900 Turbo and introducing innovative Saab XWD technology.

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Saab is celebrating its Scandinavian roots by adding an enhanced value Nordic Edition to the Saab 9-5 Sedan and SportCombi range for Model Year 2008.

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For the first time in history, Saab owners and enthusiasts from all over North America and beyond will gather in Michigan this weekend, celebrating the passion for their cars and the Saab brand. The Saab Club of North America expects more than three hundred owners and their Saabs to attend the event, opening Thursday, August 23 and running through Sunday, August 26.

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Saab will go ‘back to the future’ at next month’s (Sept) Frankfurt International Motor Show by evoking the iconic appeal of its classic ‘Black Turbo’ models. The Swedish premium car maker will celebrate 30 years of leadership in turbocharging by unveiling the Saab Turbo X.

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Saab takes SUV-performance to a new altitude as it announces the Aero performance version of the Saab 9-7X today. The limited edition 9-7X Aero will make its way to dealer showrooms early this autumn. The Saab 9-7X brings unique Saab brand characteristics to the midsize SUV segment, including sophisticated styling inside and out, premium design features, and the sporty and spirited performance inherent to Saab vehicles. Since its debut two years ago, more than 12,000 have been sold in the U.S. and Canada.

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The distinctively re-designed Saab 9-3 range, expected at North American dealerships in early September 2007, features frontal styling inspired by Saab’s award-winning Aero X concept car and a higher level of standard content. Designed to reinforce the range’s sporty appeal, the styling strategy brings together contemporary and classic Saab design themes in a progressive, modern expression of the brand’s distinctive character.

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Saab continues to enjoy great success with its innovative BioPower model range, being the number one supplier in Europe of flex-fuel cars capable of running on renewable and sustainable fuel source bioethanol E85. This success in Europe is driven by the immense popularity of Saab BioPower in Saab’s home market of Sweden. In 2006, Saab sold some 11,000 BioPower cars in Sweden, whilst 6,800 9-3 and 9-5 BioPower models were delivered to Swedish customers in the first five months of 2007.

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Saab’s BioPower range takes position on a whole new market. The 9-3 SportCombi is the world’s first BioPower car in the mobile phone game arena. The idea behind BioPower Challenge is to drive a Saab 9-3 BioPower SportCombi between two locations in the shortest time possible. The game has three different levels to play: Inland, driving from Gothenburg to Trollhättan; Coast with a drive from Trollhättan to the Swedish village of Fiskebäckskil (where new Saab 9-3 will be launched this summer) and Mountain, where you drive on an icy road from Narvik in Norway to Jukkasjärvi in Sweden. The fastest driver wins. As a player of the BioPower Challenge you can compare your results with other players around the world by submitting your result to a global “high score” list. The car in the game can be fuelled with either bioethanol or petrol. But choose wisely because just as in real life, choosing bioethanol means getting more power and performance out of your Saab BioPower car.

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