When the first XC model from Volvo Cars took to the roads in 1996, it was not only an immediate sales success; it also carved out an entirely new Cross Country segment. Now the third generation of the Volvo XC70 steps into the spotlight at the Geneva Motor Show. With its original recipe intact - but now with added luxury and in an even more capable package than ever. At its debut just over ten years ago, Volvo Cars expected XC sales of 15,000 cars. That became 17,500 when American buyers, above all, discovered that they could have everything that an SUV could do, but in a true premium car with a distinct Volvo feel. The term "crossover" was born.

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Volvo Cars takes part in the Swedish Attraction at the Paris Fashion Week, where over 14 brands are showing the world what hot Swedish design is all about. "This is an excellent opportunity to show our commitment to design as a brand value," says Fredrik Arp, President and CEO of Volvo Cars. Becoming part of the design and fashion world has been a conscious and long-term strategy for Volvo Cars. During the past year, Volvo Cars has been present at world events such as the Milan Furniture Fair, Future Design Days in Stockholm, and at the sport design show Ispo in Munich. The Paris Fashion Week has now been added to that list.

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Volvo Cars is back at the world’s largest show for classic cars and everything else to do with the classic-car hobby. The exhibition theme for this year’s Volvo stand is “As times goes by – 80 years with Volvo cars”.

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Backed by 54 years of ongoing refinement and improvement, Volvo Cars is still the global leader in the segment for large estate cars. Now the all-new Volvo V70 is making its entry onto the market with an innovative combination of luxury and versatility.

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Volvo Technology Transfer AB investing in Chemrec AB, a company that has developed a technology for the production of synthesis gases, an important component in the production of alternative fuels of various types. This investment is part of the Volvo Group’s drive to help speed up the development of renewable fuels for the heavy vehicle industry. Swedish company Chemrec has developed a technology that specialises in the production of synthesis gas, a first stage in the production of alternative fuels. At its pilot plant in Piteå in northern Sweden, Chemrec produces synthesis gas from black liquor, which is a residual product from the pulp industry. Today this black liquor is incinerated in soda furnaces where the chemicals are recovered and where the energy that is generated has a relatively low efficiency rating. By instead gasifying the black liquor, what comes out is a number of by-products including synthesis gas, which has a higher efficiency rating. With this synthesis gas it is possible to utilise known techniques to extract vehicle fuels such as bio-diesel, hydrogen gas, synthetic diesel and DME.

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Unparalleled driver visibility and innovative design ideas are seamlessly integrated with advanced safety technologies for Class 8 trucks in a one-quarter-scale model truck concept from Volvo Trucks North America, on display at the North American International Auto Show in Detroit from January 13th – 21st 2007. The Volvo concept is part of the Michelin Challenge Design competition.

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The Volvo V70 is the UK’s best-selling, large premium estate car and, for 2007, Volvo is introducing a high specification, great value V70 Special Edition Sport model, at the same time as simplifying the rest of the V70 range. The Special Edition Sport is equipped with a number of sporty additions1 including leather sports upholstery, unique 5 spoke wheels, chronograph instruments, rear spoiler, speed dependent steering and colour co-ordinated front and rear lower spoilers and lower side mouldings.

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Volvo unveiled its compact XC60 SUV, and bosses of Ford’s Swedish luxury brand said the car signalled the start of a more “pumped-up” look for the company’s cars. Volvo Cars design director Steve Mattin said the car contained “the DNA of future Volvos”. He added: “We’re about to elevate Volvo’s DNA to new levels by pumping up the volume.” This involves a bolder interpretation of the Volvo grille, with a large logo across the diagonal band, plus a more distinctive rear end with VOLVO spelled out in large letters and an innovative split tailgate that refines the one fitted to the C30 hatchback.

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The powertrain for the All Wheel Drive Volvo XC60 Concept, due to make its world debut at the Detroit show in January, is a six-cylinder, 3.2-litre bio-ethanol engine. The engine offers dynamic performance with 265bhp and 340 Nm of torque – with 80 per cent lower carbon dioxide emissions compared with the same engine running on petrol.

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Last week, Chicago VIPs gathered at Volvo of Oak Park for a dazzling celebration to introduce the area's newest architectural landmark, visible from the Eisenhower Expressway. Spotlights lit up Chicago's first-ever tower of cars, a vertical showcase displaying seven Volvos in glass cases stacked on top of one another. One year ago, when faced with a growing business and shrinking amount of car display space, Volvo of Oak Park needed an innovative parking solution. Out of this challenge came Volvo's first-ever glass tower of cars. Inspiration for the innovative architectural landmark came from collaboration between Van Stokes, Sr. of Shanghai, China, who created a similar structure in Berlin, Germany and Errol Jay Kirsch's architecture firm in Oak Park.

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