Nissan Motor Co., Ltd has developed an innovative “pop-up engine hood” to help reduce head impact injuries in the event of a pedestrian collision. The new safety feature will debut on the new Skyline coupe, set for release this autumn in Japan. The concept of the pop-up hood is based on a very simple principle: to help minimise serious head injury by creating more space to avoid collision with hard objects. In the case of a car-pedestrian collision, the engine hood is designed to pop-up instantly to help create a protective buffer space between the hood and the engine components underneath.

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Ford is supporting Thatcham and their partners in highlighting the safety benefits of Electronic Stability Control (ESC). At the recent "Driving for Better Business" event at the Rockingham Circuit in Northamptonshire, Thatcham used a Ford S-MAX and a new Ford Mondeo to launch the "Choose ESC" campaign. Electronic Stability Control technology has proved highly effective in preventing skidding. ESC is also known under a series of other names such as Electronic Stability Programme, Vehicle Dynamic Control and Vehicle Stability Assist.

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Complementing a top five star Euro NCAP crash test rating, Ford’s Galaxy has received yet more praise for its safety credentials. In the recently-published Which? Car 2007/2008 magazine, the consumer champions named Ford's full-size MPV as the joint winner of their annual Safety Award. Praising the seven seater, Which? Car said: “The Galaxy is one of the safest cars we’ve assessed this year.”

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Carbon fibre is a life-saving material. This was demonstrated most recently in dramatic fashion at the Canadian Grand Prix in Montreal on June 10 of this year, when one of the drivers suffered a horrific accident. Despite hurtling into a solid concrete wall at over 250 km/h, the driver survived the crash in his race car made from carbon-fibre composites virtually unscathed. Mercedes-Benz harnesses the safety benefits offered by carbon-fibre materials for the body of the new SLR McLaren Roadster, and builds its open-top super-sports car almost entirely from this exotic material as standard. Consequently, the new high-performance roadster not only serves up an exclusive open-air feast for the senses, it also offers a standard of safety that is unparalleled in this segment.

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Ford S-MAX European Car of the Year 2007 has been named winner in the large MPV category at the British Insurance Car Security Awards, presented by Richard Kitchen, Director of Policy and Communications at the DVLA. Ford's new Galaxy was runner-up.

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Mercedes-Benz is laying the groundwork for a new, forward-looking safety concept. Following its impressive success in the area of occupant protection, the Stuttgart-based brand will focus more strongly in the future on anticipatory recognition and the prevention of accidents. To this end, Mercedes-Benz is developing intelligent driver assistance systems that utilize stereo cameras and radar sensors to monitor the area surrounding the vehicle.

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Based on over 40 years of child safety research and development, Volvo’s latest results highlight a number of simple guidelines that any parent or family member can follow to provide optimum protection for children when travelling in cars, irrespective of make or model.

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The Saab 9-3 Convertible has earned the 2007 Top Safety Pick award for open-top models in crash tests conducted by the U.S. Insurance Institute for Highway Safety. The 9-3 Convertible joins the 9-3 Sport Sedan, which has received top honors three-years running, in receiving this top IIHS accolade.

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Nissan Motor Co.’s popular new QASHQAI model has been awarded the maximum five-star rating for adult occupant protection from the European New Car Assessment Programme (Euro NCAP), with the highest ever recorded score for any vehicle. QASHQAI was awarded 36.83 points out of a maximum 37 points by the independent crash test organisation, receiving almost full scores in Euro NCAP’s strict front and side impact tests, as well as a full score for seatbelt reminders.

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Two Britons are to drive a factory-prepared Aston Martin from Tokyo to London on an epic journey along the newly completed Asia-Pacific Highway bringing world attention to road safety awareness and raising money to help save children from deaths and injury on the roads.

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