Bentley has launched the new Bentayga, the second generation of this luxurious SUV
Three prolific young artists, ‘It’s A Living,’ Mikael B and Laci Jordan, as they each document their journey from influence to the realization of their vision, in the form of an original work inspired by the New Bentayga. Each unique piece will be auctioned in December to raise funds for Inner-City Arts, empowering featured artists to leave their own legacy for the next generation of creators.
Christophe Georges, President, and CEO of Bentley Motors Americas, said: “These artistic expressions have brought to life what we’ve always believed – the New Bentayga embodies the power of influence, inspiration and legacy. The Bentayga has created a Grand Touring experience that is truly without boundaries, and our hope is this collaboration will inspire future generations to live and create in the same way.”
Key to the new Bentayga is its strikingly dynamic look, which draws inspiration from the marque’s new design language, introduced by the third-generation Continental GT and all-new Flying Spur. Together, the three cars form a new family that are more visually connected than ever before. The bold styling offers an imposing road presence, with every panel at the front of the car redesigned for a cleaner, modern look.
Inspired by illumination, designer and artist Ricardo Gonzalez, who goes by ‘IT’S A LIVING’, created a typographic work of art entitled “Light the Way” to pay homage to the intelligent LED matrix headlamp technology that includes the signature Bentley design inspired by cut crystal glassware and the new elliptical headlamps. The lattice pattern offers a unique jewellery-like appearance when illuminated, with a deep, three-dimensional glow. The lights also offer an animated ‘welcome’ feature with a sweeping direction indicator. Grounding in these very details, ‘It’s a Living’s’ signature script style can be easily recognized from large-scale murals where the ambiguity in the text-based messages that continually create a dialog between the viewer and the artwork.
Proceeds from the Art in Motion auction in December will benefit Inner-City Arts, the Los Angeles-based arts education program working to positively affect the lives of inner-city children, improving their chances to lead productive and successful lives by developing creativity, learning skills and self-confidence.
Its unique approach to arts education brings students, educators, families and the community to Inner-City Arts' award-winning campus to work with professional teaching artists in well-equipped studios and performance spaces.