Chevrolet expands its Midnight, Sport and RS packages

General Motors
1 min read
Dec. 16. 2020
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Detroit, Michigan, U.S. - Chevrolet to Expand Availability of Midnight, Sport and RS Packages on SUV Portfolio Due to Overwhelming Success

The new Midnight Edition offers an all-black approach to the Traverse’s LS and LT trims. Starting with a Mosaic Black Metallic exterior color, the Midnight Edition includes a black ice grille, black-painted aluminum wheels, black bowtie and badging and black roof rails.

Sports Edition available on LS and LT in a variety of exterior colors, Sport Edition include black-painted aluminum wheels, plus a black ice grille, fog lamp bezels and tailgate applique. Highlights also include black roof rails, black Traverse badging and black bowtie emblems.

Chevrolet announced today it will expand its Midnight, Sport and RS packages to meet a wide range of customer needs.

Customer choice is a competitive advantage for Chevrolet,” said Steve Majoros, vice president, Chevrolet Marketing. “Special editions and unique trims allow us to offer customers the custom look they want straight from the factory. This helps us get more customers interested in our vehicles, which in turn can help Chevrolet grow sales volume, market share and revenue. It’s a win-win for everyone.