Digital and different: the BMW Group is presenting #NEXTGen 2020

1 min read
Nov. 11. 2020
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The BMW Group is writing the next chapter in the future of mobility – and #NEXTGen 2020 provides the ideal platform on which to present this latest instalment.

Following the highly successful inaugural event in 2019, this year’s programme will be staged in digital formats. In a world that is changing more radically than ever, the BMW Group has set itself the target of continuing to spearhead technological development, set trends and be an instrumental force in shaping the future face of mobility with an attractive product portfolio and its Power of Choice strategy.

At #NEXTGen 2020 the BMW Group will open doors that are normally kept firmly shut. It showcases new technologies and vehicles, while also looking at some very specific examples of what next-generation mobility might – or will – look like. Indeed, as well as presenting highlights from the Research and Innovation Centre (FIZ), #NEXTGen 2020 will host world premieres from the BMW Motorrad and MINI brands. And the event will also take a look at the design of the series-production version of the BMW iNEXT, which will go on sale in late November 2021 badged as the BMW iX.

A rapidly approaching future sets the tone for this year’s #NEXTGen 2020. Topic areas such as connectivity, electric drive systems, artificial intelligence, international alliances and BMW’s new Driving Simulation Centre provide an ideal introduction to the BMW Group’s role in this dynamic climate. After all, they each form an established element of the BMW Group’s day-to-day reality and are playing an increasingly important role in the development of current and future vehicles. The BMW Group isn’t just ready for the future – it is helping to actively shape it.

“The BMW Group is constantly striving to reinvent itself – that is a key element of our corporate strategy,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “The BMW iX encapsulates this approach in highly concentrated form.”

Production of the BMW iX will begin at BMW Plant Dingolfing in 2021. On the one hand, it amalgamates all the developments, experience and innovations accumulated by BMW in recent years in its capacity as the leading premium provider in the field of electric mobility. But its development also illustrates the crucial role already being played by artificial intelligence (AI). At the current time, the BMW Group employs AI in over 400 applications and in every relevant department of the company, for example in development, sales/marketing and production. It is also used for processing and interpreting large quantities of data. AI forms the basis for automated driving and the most natural in-vehicle operating experience possible.