Ford's 2021: Increasing accessories for Bronco
With four new nameplates entering Ford showrooms, expanded services for fleet and retail customers, and increasing availability of accessories, the message at its annual dealer meeting was clear – Ford is poised for growth.
“We know 2021 is going to be a significant year for our North American business and our dealers,” said Mark LaNeve, vice president, U.S. Marketing, Sales and Service. “We are going to grow in 2021. This is the year we have been building toward.”
The three-day Built For America-themed meeting, held virtually this year with approximately 8,000 dealer staff attending, wrapped Thursday afternoon. This meeting is an annual platform for Ford leadership to share future products, initiatives and strategies, and to interact with dealers. The meeting is open to all 3,100 Ford and Lincoln dealers in the U.S.
Ford is welcoming four all-new nameplates in 2021 – Bronco, Bronco Sport, Mustang Mach-E and a not-yet-named vehicle that will fill a whitespace in the market. These additions are re-energizing dealer showrooms helping Ford grow its market share. By this time next year, Ford expects these four new nameplates will outsell its entire previous sedan portfolio.
With a sold-out First Edition, all-electric Mustang Mach-E customer deliveries begin next month. Mach-E enables Ford to reach a whole new set of customers and usher in an exciting electrification era for the company. Plus, Mustang Mach-E brings the ability for customers to begin their purchase online. Those who have submitted a retail order online will be invited to a cart and checkout experience allowing them to see transparent products and pricing available at the dealer network.
The all-new F-150 shipping soon, will put Ford in a position to further expand its leadership in the truck segment. For the F-150 reveal, millions tuned in to see what was coming and more than half a million visited the launch website in the first week alone.
Bronco Sport is making its way to dealerships now and will be followed by Bronco two- and four-door next summer. During the conference, Ford also covered the customer handling processes for the more than 190,000 reservations for the two- and four-door Bronco.