GEM Motoring Assist: Stay on the bright side of the road

1 min read
Nov. 09. 2020
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Road safety and breakdown organisation GEM Motoring Assist is urging all road users to make themselves visible and bright on journeys in the coming weeks. Making an effort to see and be seen really could prove a life-saving decision!

EM chief executive Neil Worth says all road users need to take responsibility for ensuring they can see and be seen. “For drivers, this responsibility not only includes turning lights on, but is also about knowing which come on automatically, which are permanently on and which need to be turned on and off,” he says.

“For cyclists, it’s also important to ensure lights are positioned and angled correctly if they are to be as effective as possible.

“It is hard to believe that some drivers and cyclists choose to leave their car lights off on early morning or late afternoon journeys when light is low and visibility is so poor. Others think it’s alright to drive with broken or defective lights, or to use fog lights when there’s no fog.

“We urge drivers to check their lights, clean their lights and use their lights, as this will make a big difference in reducing their risk of a collision.

“The risk is even greater in poor weather, in the glare of street and vehicle lights,” adds Neil Worth. “You may feel safe as long as you’re able to see other vehicles, but if others cannot see you, then the danger remains.”

“It’s likely there are always going to be occasions when collisions occur, simply because someone had a lapse of concentration and failed to see another road user,” Neil Worth concludes. ”But by ensuring we are bright and conspicuous, we know we will be playing our part in reducing these occasions to a minimum.

GEM Motoring Assist provides two levels of recovery service; Recovery EXTRA and Recovery RECLAIM, to suit all needs and pockets.

GEM provides a unique, comprehensive and competitively-priced Roadside Assistance and Vehicle Recovery Service. GEM has been voted number one for Breakdown Cover, or has been a close runner up, in the Auto Express Driver Power Survey for the last 12 years. GEM breakdown cover has also been awarded a 5 star rating by Defaqto, meaning GEM provides one of the highest quality offerings in the market. In May 2018, GEM became a Which? Recommended Provider after coming first in their survey of breakdown recovery providers.