Nissan launches the all-new 2021 Rogue with a "Rogue Gone Rogue"
As part of the multi-year partnership, Larson will collaborate with Nissan on a variety of on- and off-screen activities. As a Nissan brand ambassador, she will take an active role in select creative campaigns, support new model launches and participate in employee and dealer events. Larson will also support the Nissan Foundation using her platform to bring visibility to the educational programming its grantees introduce in respective cities.
"Brie embodies the Nissan spirit in her desire to challenge the status quo off-screen and her ability to bring thrill and excitement to on-screen roles," said Allyson Witherspoon, vice president and chief marketing officer, Nissan U.S. "When we previously worked with Brie on the Sentra campaign, she brought a unique point of view to the creative during the production process, advocating for diversity and inclusivity, which aligns with her interest in supporting the work of the Nissan Foundation."
For more than 28 years, the Nissan Foundation has been working to foster a greater appreciation and understanding of America's diverse cultural heritage.
"I am thrilled to be expanding my role as Nissan's brand ambassador and collaborating on their philanthropic endeavors," said Brie Larson. "Finding a brand with mission-aligned values and an authentic connection to its workforce and customers is very important to me. Everything I've learned about Nissan supports those relationships at its core. I look forward to continuing our partnership both on- and off-camera."
The marketing campaign for the all-new 2021 Rogue is centered around the family unit and showcases the vehicle's commanding modern design and cutting-edge technology. The campaign highlights the Rogue's many premium features including enhanced available ProPILOT Assist with Navi-link, standard Nissan Safety Shield® 360, wireless charging and wireless Apple CarPlay®. The TV spots demonstrate the versatility of the Rogue, putting the crossover's three drive and two terrain modes to full use.
Nissan's multi-tier creative campaign for the Rogue is truly integrated with YouTube and Amazon takeovers alongside unique TV integrations across Univision, Discovery and NBC. The campaign continues with TV, online video, print, radio, digital and social placements around family-focused content in the run-up to Thanksgiving and beyond.
Without a doubt, the Rogue launch marks Nissan's biggest and most important of the year.