Spoiler alert! Next generation of Honda Civic 2022
Honda's iconic Civic, the No. 1 vehicle for young, first-time and multicultural consumers2, will undergo a full redesign that once again raises the bar for style, performance, safety and advanced technology in the compact car market. A teaser image and video released today give viewers a glimpse of the all-new Honda Civic through a geometric looking glass, which will all take shape to fully reveal the new Civic on Nov. 17.
Since it was first introduced in America in 1973, Civic has brought nearly 12 million U.S. customers into the Honda family. The all-new Civic Sedan will launch in late Spring 2021 as a 2022 model-year vehicle.
Honda has a significant presence in gaming and esports, as the exclusive automotive partner of Team Liquid and the Riot Games League of Legends Championship Series. In addition, Honda's gaming strategy includes a partnership with Twitch, where the Honda Head2Head gaming channel, now in its third season, is the exclusive auto-branded channel on the platform.
With Twitch's average daily visitors reaching 17.5 million, Honda aims to grab the attention of the audience behind the explosive growth of esports. These deeply enthusiastic fans share a similar passion for Civic, making the nameplate America's most popular among all vehicles with Millennial, Gen Z and multicultural consumers3. Honda's integration of the all-new Civic on its Head2Head Twitch channel one-ups the brand's commitment in the gaming space.
The Civic reveal on Honda's Head2Head Twitch channel will be hosted by Rachel Seltzer and MonsterDface. The hosts will be joined by eight participants: Four top Fortnite players and four top Twitch streamers, including Benjyfishy, SypherPK, Jordan Fisher, Dakotaz, and more. The two teams will battle it out in Fortnite, the world's most popular battle royale game, ranking second on Twitch's most streamed games. Honda also will have presence on endemic gaming communities, including Twitter and Reddit, to support the reveal of the new Civic.
Click for 2022 Honda Civic Prototype Teaser