Audi continues its electrification campaign in the compact class: Presales of the A3 Sportback 45 TFSI e will start in Germany this week. The brand with the four rings is thereby complementing the A3 Sportback 40 TFSI e with a sporty model that has more power and more extensive equipment.
Audi is advancing into new dimensions in automotive lighting technology. Previously unknown prospects are now opening up in the wake of digitizing headlights and rear lights: light becomes a medium of external communication and interaction, personalizes design, and provides customers with new styling and customization options.
Support in the times of the coronavirus: As part of the Team Spirit campaign, Audi is donating a total of EUR 52,000 to 24 art and cultural associations in the regions around the sites in Ingolstadt and Neckarsulm. Employees who are involved in volunteer work in the respective associations were able to apply for a donation.
The Q3 45 TFSI e is set to join the Audi range next spring as its eighth plug-in hybrid model. The standard and Sportback versions will be notable as the first ever Audi PHEVs in the compact SUV class.
Just in time for the holiday season, Audi of America announces the 2021 R8 Panther edition. Limited to just 30 coupes, the R8 Panther edition models are the first available units in the R8 rear-wheel-drive model line and feature exclusive interior and exterior design elements.
With its investment planning for the next five years, AUDI AG is pushing ahead its transformation to a provider of networked and sustainable premium mobility: investments remain at a high level, especially for future vehicle projects, in spite of a difficult business environment.
Audi relies on augmented reality (AR) to plan complex logistics processes: Virtual presentation of three dimensional holograms that are shown in their actual environment helps planners to better evaluate the future situation. Because of this, prototypes of containers or equipment, etc., which are elaborate to produce, are no longer necessary. Audi uses the new generation of Microsoft’s “HoloLens 2” device for this.
Audi is facing one of the greatest challenges in motorsport: The brand with the four rings will be competing in the famous Dakar Rally for the first time in 2022 with an innovative prototype. The alternative drive concept combines an electric drivetrain with a high-voltage battery and a highly efficient energy converter for the first time. Cross-country rallying will be the spearhead of the factory motorsport commitment in the future.
Audi is the headline partner of the Design Shanghai trade fair for the first time. At one of the leading design platforms, the automobile maker presents itself with themes for the future. The trade fair takes place from 26 to 29 November 2020 in the Shanghai World Expo Exhibition & Convention Center.